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Pure Storage launches new array, software, upgrade program

Pure Storage is going after EMC with its redesigned hardware and programs designed to eliminate rip and replace upgrades.

Pure Storage on Monday launched a new storage array designed by the company, cloud management and support tools and a model designed to make upgrades more efficient. The company is making its moves as it becomes increasingly clear that flash-based storage systems are becoming the norm in the data center. Pure, which was one of the early movers in the enterprise solid-state storage market, made its way primarily through software.

Pure Storage adds 3D memory, Oracle and SAP systems, predictive support

Pure Storage bolsters its arrays with new forms of flash, adds converged stacks for Oracle and SAP and adds new features to its Pure1 cloud software.

Pure Storage outlined plans to add the latest in flash memory technology to its storage arrays, launched optimized systems for SAP and Oracle and added capacity planning to its cloud management system.

The storage company, in its first product launch since its initial public offering, could benefit as more data centers turn to solid state arrays and rival EMC preps a merger with Dell. On the other side of the flash storage equation, HP, EMC and a bevy of others have focused on solid-state arrays.

Pure Storage Continues to Raise the Bar on Technology Innovation and Customer Happiness

Introduces Predictive Platform and 3D TLC Memory

Innovations save customers' time and money; flash now below the cost of disk at $1.50/GB

MOUNTAIN VIEW, Calif., Nov. 17, 2015 /PRNewswire/ -- Pure Storage (NYSE: PSTG), the market's leading independent solid-state array vendor, today delivers new innovations that dramatically simplify storage ownership. New solutions include: Pure1 Global Insight to revolutionize customer support from "proactive" to "predictive," Pure1 Capacity Planner, and next-generation 3D TLC NAND flash technology. FlashStack Converged Infrastructure now also includes solutions for Oracle and SAP. With these new advancements, Pure Storage kicks off a new era in storage, transforming IT and businesses to accelerate innovation. Simplicity is at the core of Pure Storage and is the key to exceeding customer expectations and increasing customer loyalty.

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